Business customer
: Missing out on a "free" item feels like a genuine loss, creating a sense of urgency that drives impulse decisions.
Buy one get one: T-Mobile's tempting BOGO offer includes iPhones buy 1 get one free phones
: You usually pay for both phones upfront or through installments. The "free" phone is then reimbursed via monthly bill credits over 24 to 36 months. : Missing out on a "free" item feels