Natural Products Insider Buyer's Guide May 2026

A major splash on the trade show floor, particularly products addressing perimenopause, menopause, and adrenal support. III. Sourcing & Manufacturing Checklist

Protein is "everywhere"—from clear-protein sodas to coffee. There is also a notable shift toward seed oil-free formulations and real fruit sugars over sugar alcohols. natural products insider buyer's guide

The natural channel continues to outpace conventional retail, driven by younger, values-driven shoppers like Gen Z and Millennials. A major splash on the trade show floor,