: By mid-March, the "Master" project wasn't just a trailer; it became a template for virtual interaction. The media industry discovered that while the world was at a standstill, the demand for digital entertainment was skyrocketing.
Why story systems will replace big campaigns by 2030 - Ad Age
: Today, that 2020 version represents the exact moment the "Story System" replaced the "Big Campaign". It wasn't about one giant release anymore; it was about content that could sense, adapt, and evolve across platforms in real-time.