: Live music, cinema, and sports are seeing a massive resurgence. Live events and cinema ticket sales accounted for 39% of the global increase in consumer spending in recent reports.
: Major streaming platforms like Disney+ are following social media trends by adopting vertical content to match mobile consumption habits. : Live music, cinema, and sports are seeing
: Companies are using GenAI to cut costs, improve marketing efficiency, and explore new creative roles in film and TV. : Live music
The industry is currently in a "recalibration" phase as of 2026 , shifting away from pandemic-era surges toward steady growth fueled by advertising and digital transformation. Global revenues are projected to reach $3.5 trillion by 2029 . Top Industry Trends for 2025–2026 improve marketing efficiency
