While the U.S. remains the largest market (54% of sales), there is significant growth in India and China , targeting the rising middle class.
The flagship brand sees a remarkably balanced 50-50 split between men and women. The "HENRY" and Younger Segments who buys movado watches
For many younger buyers, Movado is their first "serious" watch purchase because it offers Swiss heritage without the five-figure price tag of brands like Rolex . Fashion-Led & Licensed Brand Buyers While the U