: While smaller in total volume, Gen Z is the fastest-growing segment. They primarily purchase cards for gaming and streaming services , often treating them as "social currency".
: These generations are the most active buyers. who buys best buy gift cards
: This group buys gift cards to eliminate "guesswork" when purchasing electronics for children or relatives. 2. Corporate & B2B Buyers Gift Card Industry Statistics from CardCash : While smaller in total volume, Gen Z
(aged 25–44) lead digital "e-gift" card adoption and often use specialized platforms. : This group buys gift cards to eliminate
The largest segment consists of individuals purchasing for personal gifting.
The primary buyers of are individual consumers, corporate entities, and "self-gifters" who use them as financial management tools. As of mid-2024, men have emerged as the leading gift card purchasers in the U.S. for the first time. 1. Individual Consumer Segments