IPTV delivers television content over a managed IP network, typically via an ISP. Unlike traditional cable or satellite, it enables high interactivity and services (video, data, and voice).

Smart TVs are projected to hold nearly 50% of the market share in 2026 due to built-in apps and intuitive interfaces. Internet Video & OTT (Over-the-Top)

OTT services deliver content over the "best-effort" public internet. In 2026, the market is characterized by that blend subscription tiers (SVOD) with advertising (AVOD/FAST).