: A core theme is the irony of winning awards intended for teenagers while maintaining his darker, drug-heavy lyrical style. He famously references winning a Nickelodeon Kids' Choice Award while "talking about a face coming off a bag of blow".
: The hook, "Every time you try to forget who I am, I'll be right there to remind you again," emphasizes that despite his pop success, he hasn't lost his original edgy identity. The Weeknd - Reminder (Audio)
: The lyrics detail his rise from "a mattress on the floor" to international stardom, earning "a couple mil' a show" while staying loyal to his city and his XO crew. Production Credits The song was produced by a frequent group of collaborators: Doc McKinney Cirkut Mano The Weeknd (Abel Tesfaye) The Music Video : A core theme is the irony of
is a mid-tempo R&B and hip-hop track by Canadian singer The Weeknd , featured on his third studio album, Starboy (2016). It serves as a defiant statement regarding his transition from an underground R&B artist to a global pop superstar. Song Overview & Themes : The lyrics detail his rise from "a
Released in February 2017, the music video is notable for its star-studded cameos, acting as a visual representation of his status in the industry. It includes appearances by: ASAP Rocky Travis Scott Young Thug Metro Boomin Nav and Belly (XO signees). The Weeknd - Reminder (Audio)
The track is widely seen as a response to his sudden mainstream success following hits like "Can't Feel My Face".