When released the music video for "Never Understand" in 1985, it wasn't just a promotional tool—it was a visual manifesto for a new kind of noise. Directed by Tim Broad , the video captures the band at their most raw and defiant, perfectly mirroring the "Beach Boys record played on a table saw" sound that would define their landmark debut, Psychocandy . The Visual Language of Noise
In interviews, the Reids have noted that their early videos were essentially just them "doing what they did on stage"—pretending it’s a gig and letting it fall apart. When released the music video for "Never Understand"
"Never Understand" was the first single from Psychocandy to chart, reaching number 47 in the UK. It signaled a shift in the music landscape, moving away from the polished pop of the mid-80s toward something more confrontational. "Never Understand" was the first single from Psychocandy
The band often plays with their backs to the camera or gazes downward through a "haystack of backcombed hair," a look that became iconic for the burgeoning shoegaze movement. When released the music video for "Never Understand"
When released the music video for "Never Understand" in 1985, it wasn't just a promotional tool—it was a visual manifesto for a new kind of noise. Directed by Tim Broad , the video captures the band at their most raw and defiant, perfectly mirroring the "Beach Boys record played on a table saw" sound that would define their landmark debut, Psychocandy . The Visual Language of Noise
In interviews, the Reids have noted that their early videos were essentially just them "doing what they did on stage"—pretending it’s a gig and letting it fall apart.
"Never Understand" was the first single from Psychocandy to chart, reaching number 47 in the UK. It signaled a shift in the music landscape, moving away from the polished pop of the mid-80s toward something more confrontational.
The band often plays with their backs to the camera or gazes downward through a "haystack of backcombed hair," a look that became iconic for the burgeoning shoegaze movement.