The story follows Rev. Fred Sultan (Samuel L. Jackson), a flamboyant and unscrupulous boxing promoter modeled after Don King. When Sultan realizes his heavyweight champion, James "The Grim Reaper" Roper (Damon Wayans), is losing public interest—and thus revenue—he concocts a racially charged "spectacle" to reignite excitement.
: It satirizes the "Great White Hope" trope—the frequent search for a white contender in a sport dominated by Black athletes to attract a broader audience. The Great White Hype
Sultan tracks down Terry Conklin (Peter Berg), an amateur boxer who once defeated Roper in the Junior Olympics but has since traded fighting for Buddhism and a career in a "headbanger" band. Sultan rebrands him as "Irish Terry Conklin," despite his lack of Irish heritage, and uses heavy marketing to convince the public that Conklin is a legitimate threat to the title. The story follows Rev