Sweet_but_psycho -

Ava Max explains the song as being about a person who is often misunderstood; "psycho" in this context refers to being passionate and uninhibited rather than a literal mental health diagnosis.

is the debut breakthrough single by American singer Ava Max , released on August 17, 2018. The track served as the lead single for her debut studio album, Heaven & Hell . Commercial Performance sweet_but_psycho

The song was a massive global hit, reaching number one in . US Billboard Hot 100: Peaked at #10 . UK Singles Chart: Spent four consecutive weeks at #1 . Ava Max explains the song as being about

Uses saturated colors and vintage anamorphic lenses to create a "funhouse mirror" effect. released on August 17

Directed by Shomi Patwary, the video features a highly stylized, cinematic aesthetic: