Streaming Sport (Fresh)

: For the first time, Amazon Prime Video is projected to be the top spender at $3.8 billion (27% of total streaming spend), overtaking DAZN.

: Platforms are expected to spend $14.2 billion on sports rights in 2026, a 7% increase year-over-year. streaming sport

The global value of sports media rights is projected to climb to over in 2026. This growth is fueled by intense competition from global streaming giants. : For the first time, Amazon Prime Video