: Digital OTT streaming and video content dominate the market, holding over 50% share of platforms and content types, respectively.
Engagement is shifting from passive viewership to active fandom, which is a major economic driver. Media and entertainment outlook | Deloitte Insights SinsVR.22.04.08.Kimberly.Simon.Perfect.GFE.XXX....
The global media and entertainment market is projected to reach approximately in 2026, maintaining a steady growth trajectory driven by digital content and streaming. Modern consumption is defined by a shift from traditional linear formats to interactive, social-led, and AI-personalized experiences. 1. Market Valuation & Growth : Digital OTT streaming and video content dominate
: Consumers spend roughly 13 hours per week on social media. Platforms like TikTok and Instagram Reels are increasingly viewed on "big screen" TVs, blurring the line between social media and traditional TV. Modern consumption is defined by a shift from
Free report: A New Era of Engagement in Media & Entertainment
Traditional TV and film now compete directly with social media and creator-led platforms for screen time.