The song's trajectory was significantly altered by high-profile social media endorsement and strategic positioning:
: Filmed in Los Angeles, the video features Russ and BIA at an underground basement party filled with lingerie-clad women and hookah. Russ - BEST ON EARTH (Feat. BIA) ft. BIA
: While ostensibly a "love song," Russ has noted the track was inspired by feelings of being misunderstood by his team and the media. The final lyrics explore themes of sexual confidence, luxury travel (referencing Mykonos and Japan), and mutual attraction. Commercial Impact and Viral Success luxury travel (referencing Mykonos and Japan)
: Released as the fourth single from Russ's fourteenth studio album, Shake the Snow Globe (2020), it helped the album debut at No. 4 on the Billboard 200. Visual Identity Shake the Snow Globe (2020)