Offering "Global South" perspectives that challenge Western-centric models of diplomacy. Why It Matters Today
First published in 2008 and significantly updated in its second edition (2020), edited by Nancy Snow and Nicholas J. Cull, the handbook maps the evolution of the field from traditional "propaganda" to a sophisticated social science. Core Themes and Scope Routledge Handbook of Public Diplomacy
A central theme is the shift from one-way broadcasting (monologue) to two-way engagement (dialogue). It emphasizes that in a networked world, listening is as important as telling. Routledge Handbook of Public Diplomacy
It traces the lineage of global persuasion, from early cultural exchanges to the Cold War’s "battle for hearts and minds," providing context for why certain modern strategies persist. Routledge Handbook of Public Diplomacy