Off The Menu -
: Describe why these items aren't on the regular menu. Are they seasonal? Experimental? Too labor-intensive for a rush?.
: "Not everyone knows about our Truffle Mac & Cheese, but for those in the loop, it’s the ultimate comfort food upgrade. Just ask your server." Off the Menu
If you are writing for a restaurant, use sensory language to make these "secret" dishes feel like an exclusive privilege for loyal customers. : Describe why these items aren't on the regular menu
If you are writing a review or a blog post (like the "Off the Menu" selections often seen on YouTube or Instagram ), focus on the "insider" experience: but for those in the loop
Depending on your specific needs, here are three ways to "write up" this concept: 1. Marketing Secret Menu Items