Now & Later -

It’s a sensory experience that lasts longer than a standard Starburst.

Sour flavors and "Morphs" that change taste as you chew. Now & Later

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. It’s a sensory experience that lasts longer than

While the "Original" line is the blueprint, the brand has branched out significantly: Now & Later

They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant