The musical identity of the 1970 World Cup was defined by its official song, .
: Unlike earlier regional anthems, this song embraced a more universal pop-oriented style, acting as a "musical party" that welcomed "brotherly people from all over the world" to Mexico. The musical identity of the 1970 World Cup
The visual identity of Mexico 70 is widely considered one of the most successful examples of sports branding in history. . : Unlike earlier regional anthems