Complementing the graphic design was an official song also titled , performed by the Scottish "King of Skiffle," Lonnie Donegan . All FIFA World Cup mascots from 1966 to 2026
: Willie was a "square-shouldered" lion wearing a Union Jack jersey emblazoned with the words "WORLD CUP" across the chest. He sported a 1960s-style "mop-top" mane, reflecting the contemporary British culture of the era. Complementing the graphic design was an official song
World Cup Willie was the official mascot for the in England, representing the first time a major sporting event used a mascot to drive a global marketing campaign. This pioneering effort combined a iconic graphic composition with a popular anthem, setting the standard for all future World Cup branding. Graphic Composition: The First World Cup Mascot Complementing the graphic design was an official song