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To combat the decline in linear TV, media companies are investing heavily in .

: 56% of Gen Z and 43% of Millennials now find social media content more relevant than traditional TV or movies. momxxx.21.07.10.sasha.mp4

: For hard data on consumer behavior and industry financial trends. To combat the decline in linear TV, media

The reporting of pop culture is evolving from "clickbait" into a vital form of news that shapes public opinion and reflects societal values. momxxx.21.07.10.sasha.mp4

: Platforms are increasingly using AI-driven personalization and interactive live content to capture audience attention.