Managing Football:: An International Perspective
Examines how technology has transformed football into a 24/7 global media product, requiring managers to integrate new media strategies .
Details how clubs manage revenue streams from ticket sales, broadcasting rights, and sponsorships while navigating cost control and Financial Fair Play (FFP) regulations. Managing Football: An International Perspective
Discusses the management of physical infrastructure as a tool for revenue maximization and fan engagement. The Global Market Landscape Examines how technology has transformed football into a
The first section of the book break downs the essential functions of football management, treating clubs as complex organizations that must balance sporting success with financial stability. and often controversial
Explores the critical, and often controversial, role of agents in player transfers and financial planning.