Made - To Stick

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.

The authors use the to define these principles: Made To Stick

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. This book explores why some ideas thrive while

: Find the core of any idea by stripping it down to its most essential, compact form. Made To Stick

The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath)

: Make people care by appealing to their feelings or self-interest.