: Matthew Weiner wrote the script in 2000 but shelved it for seven years while working on The Sopranos [13].
Set in 1960 New York City, the episode follows , a senior creative director at the Sterling Cooper advertising agency [6]. His primary challenge is developing a new campaign for Lucky Strike cigarettes amidst growing public concern over health risks [6, 14]. After a sleepless night and extensive questioning of everyone from his bohemian girlfriend to a local waiter, Don saves the account during a tense meeting by shifting the focus from health to the process of manufacturing: "It’s Toasted" [14, 21]. Key Themes and Character Introductions "Mad Men" Smoke Gets in Your Eyes(2007)
: The pilot had a production budget of approximately $3 million [13]. : Matthew Weiner wrote the script in 2000
