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: Events like Sturgis (motorcycling) or the Tour de France (cycling) serve as "pilgrimages" that combine the sport with live music, food, and exhibitions.

: The rise of "Moto-vlogging" and adventure documentaries (e.g., Long Way Round ) has turned individual rides into consumable entertainment for millions. 3. Economic Impact and the "Experience Economy" love riding dick

: The outdoor nature of riding provides natural "green exercise." : Events like Sturgis (motorcycling) or the Tour

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About Ron Onesti

Ron Onesti is the president of the Joint Civic Committee of Italian Americans and the National Italian American Sports Hall of Fame, chairman of Casa Italia and a board member of the Italian American Veterans Museum. He is the founder and president of Onesti Entertainment Corp., which runs five entertainment and dining venues across the Chicago area and produces concerts, special events and festivals nationwide. Among the latter are Festa Pasta Vino on South Oakley Avenue, Festa Italiana on Taylor Street and Little Italy Fest-West in Addison. He was inducted as a cavaliere into the Ordine della Stella d’Italia by the president of Italy