: The novels highlight how these women influenced the business through unconventional means, such as Gerda’s strategic networking in Hamburg's high society .
For further reading, you can find the series at retailers like Thalia or explore reviews on community sites like Goodreads .
The by Lena Johannson is a historical fiction trilogy that follows the founding of the global skincare brand Beiersdorf (the makers of Nivea) in Hamburg. The series centers on three distinct women— Gerda , Antonia , and Irma —whose lives intersect as they navigate social barriers and industrial innovation between 1889 and the early 20th century. Series Overview
: The narrative tracks the transition from traditional apothecary work to modern industrial production and marketing. Key Characters
The success of Leukoplast; Antonia's struggle for love and a friend's child amidst corporate competition. Irmas Geheimnis (Irma's Secret)
: A sensitive artist from a wealthy background who eventually contributes to the brand's revolutionary advertising films.