And then, you freeze. The tool is so big that the idea feels small. That’s where the "kick.txt" philosophy comes in. The Power of the .txt File

The most dangerous part of any project is the "planning phase" that never ends. We use research as a form of procrastination. We use complex tools to make ourselves feel productive when we haven't actually created anything yet.

We’ve all been there. You have a spark of an idea—a business, a story, a renovation—and you immediately reach for the most complex tool available. You open a heavy project management suite, a high-end design program, or a spreadsheet with fifty tabs.