J. Cole - 1 0 0 . M I L Feat. Bas (audio) -

: J. Cole uses the track to convey that no matter how successful or wealthy one becomes—specifically reaching the "100 million" mark—they should never lose their original hunger or drive.

: The lyrics emphasize personal growth and the ability to bounce back from defeat, with Cole noting, "When I get defeated, believe I get up". J. Cole - 1 0 0 . m i l feat. Bas (Audio)

: Cole celebrates his rise from an unknown artist to a staple on "Mount Rushmore" while criticizing other rappers for falsifying their backgrounds or street credentials. with Cole noting