The goal of methodology is to provide a rigorous path for discovery. It ensures that the conclusions drawn are not based on intuition or bias but on empirical evidence. It answers three fundamental questions: data to collect? Where/Who to collect it from? How to analyze it to find meaning? 2. The Research Paradigm (Philosophical Underpinnings)
To test hypotheses, look at cause-and-effect, and make predictions. Introduction to research methodology
A specific (e.g., social sciences, medicine, or business) The goal of methodology is to provide a
Focuses on numbers, logic, and an objective stance. look at cause-and-effect
Ensuring the study measures what it claims to measure and can be repeated with the same results.
One-on-one interviews, focus groups, and case studies.