: Both fields have shifted from "monologue" (one-way transmission) to "dialogue". IPR utilizes marketing and media relations, while PD relies on cultural exchanges, educational programs, and digital engagement to build trust. Strategic Frameworks & Models
: Public diplomacy was traditionally the domain of government departments and ministries of foreign affairs. Modern IPR, however, involves a broader range of actors, including multinational corporations, NGOs, and individual activists. International Public Relations and Public Diplo...
To understand how these concepts are operationalized, researchers often look at the following models: : Both fields have shifted from "monologue" (one-way
: IPR focuses on reputation management and fostering mutual understanding between an organization and its international publics. PD aims to gather international support for a nation's policies and values. Modern IPR, however, involves a broader range of
Public Diplomacy and International Cultural Relations - EEAS
The concept of and Public Diplomacy (PD) has evolved from traditional one-way state propaganda into a multi-actor discipline focused on building long-term, mutually beneficial relationships between nations, organizations, and global publics.