The video features the British-Italian rapper Ice MC (Ian Campbell) alongside the powerful, soaring vocals of Alexia. Visually, it utilizes the "fish-eye" lens and high-contrast lighting popular in mid-90s music videos to create a sense of kinetic energy. The HD remasters of the original footage highlight the meticulous choreography and the era-specific fashion—oversized streetwear and bold patterns—that helped the track achieve massive crossover success across Europe and the UK.
Ice MC's "Think About the Way," released in 1994, stands as a cornerstone of the Eurodance era, blending high-energy production with a distinct ragga-style vocal delivery. Directed by Giacomo De Simone, the original music video serves as a quintessential artifact of 90s visual culture, capturing the vibrant and often surreal aesthetic that defined the decade's dance music scene. ice_mc_think_about_the_way_original_video_1994_hd
Even decades later, the "Think About the Way" video remains a nostalgic touchstone. Its 1994 release marked the peak of the Eurodance movement, and the high-definition restorations available today allow a new generation to appreciate the technical creativity and infectious optimism that characterized the "Italo-dance" sound. It remains a testament to a time when dance music was a global visual and auditory phenomenon. The video features the British-Italian rapper Ice MC