: The name reportedly came from a comment made by the husband of a company secretary in 1979 while sampling the prototype.
: Early versions used hydrogenated oils, but as concerns over trans fats grew, the formula was updated to remove them.
: This spread contains less than 80% fat, officially classifying it as a vegetable oil spread . It is made primarily from water, soybean oil, and palm oil. 🎬 The "Fabio" Era and Pop Culture I can't believe its not butter.rar
The brand’s fame exploded in the 1990s through its marketing, which leaned heavily into romance-novel aesthetics.
: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe : The name reportedly came from a comment
: Model Fabio Lanzoni became the face of the brand in 1994, appearing in dramatic commercials where his only line was often the brand's name.
: In 2026, the brand launched a "NutriRich" formula, adding Vitamins A, D, E, and B12, along with Omega-3 ALA. It is made primarily from water, soybean oil, and palm oil
Despite being synonymous with margarine, technically isn't margarine by legal standards.