How To Gain Customers And Increase Profits With... Access

This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch.

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com

: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. How to gain customers and increase profits with...

Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals:

Based on the title provided, you are likely referring to by Lisa Shepherd. This book is a practical, 215-page guide designed

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.

: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops. This book is a practical, one-stop resource for

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.