The cost to buy an insurance agency typically ranges from for established mid-market businesses. For smaller operations or individual "books of business," costs often fall between $150,000 and $350,000 . Valuation Multiples
: A common "rule of thumb" for buying a specific book of business is 1.5x to 2.5x the annualized gross commission. Factors Influencing the Final Price how much does it cost to buy an insurance agency
Agencies are primarily valued based on their earnings or revenue, with multiples varying by the size and profitability of the firm. : Small Agencies : Typically sell for 4x to 6x their EBITDA. The cost to buy an insurance agency typically
: Multiples averaged 11.4x as of late 2025. " costs often fall between $150