Opening a licensed store still requires significant capital, though terms are often negotiated case-by-case.
Difference between corporate and licensed stores : r/starbucks how do i buy a starbucks franchise
Unlike a franchise, you do not "own" the business in the traditional sense; you are essentially "renting" the brand for use within your larger establishment. Opening a licensed store still requires significant capital,
However, there is an alternative called , which accounts for nearly half of all Starbucks locations globally. 1. The Licensing Model (The "Franchise" Alternative) but only in specific
Licenses are typically granted for locations inside existing businesses, such as airports, hotels, grocery stores (like Target or Kroger), college campuses, and hospitals .
Baristas at licensed locations are usually employees of the host business (e.g., Target employees), not Starbucks corporate. 2. Estimated Costs & Financial Requirements
Instead of a franchise, Starbucks offers a program. This allows a third-party operator to use the Starbucks brand and sell its products, but only in specific, high-traffic locations where Starbucks doesn't want to manage operations directly.