: During a celebratory office party for the new John Deere account, a secretary named Lois accidentally drives a riding lawnmower over the foot of Guy MacKendrick, a visiting British executive. The resulting scene is infamously bloody, leading Roger Sterling to remark, "Somewhere in this business, this has happened before".
: Following the accident, Don Draper and Joan share a rare, intimate conversation in the hospital waiting room. Joan cynically observes, "One minute you're on top of the world, the next minute some secretary's running you over with a lawn mower". Why the Title Matters
is the sixth episode of Mad Men 's third season, famously remembered for its shocking and darkly comedic "lawnmower incident". Key Episode Highlights