Getting To Yes: Negotiating Agreement Without G... -

A core concept of the book is the (Best Alternative to a Negotiated Agreement). It is your standard of absolute measurement. It protects you from accepting unfavorable terms. It prevents you from rejecting terms in your best interest. A strong BATNA increases your negotiation power. Conclusion

Brainstorm multiple solutions before making a decision. Getting to Yes: Negotiating Agreement Without G...

Base the result on fair, independent standards. The Power of the BATNA A core concept of the book is the