2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
: To combat subscription fatigue and high churn rates (currently around 39%), services are forming "frenemy" alliances. Major platforms like Disney+, Max, and Hulu are increasingly bundled together or integrated into single interfaces to simplify the user experience.
The distinction between different media types is disappearing as platforms adopt each other's strategies to capture audience attention.
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