Directed by Director X , the video's concept was actually created by Drake himself. Other notable elements include:
: The video reflects the song's unique format, which is essentially two separate solo tracks joined together, shifting from Drake's 163 BPM section to Future's 142 BPM part. Future - Life Is Good (Official Music Video) ft. Drake
: The duo is shown working at a "Peach Store" (a parody of the Apple Store) and following a car repair manual titled "How 2 Fix a Car Reel Reel Good" . Directed by Director X , the video's concept
As of April 2025, the video has amassed over on YouTube . Directed by Director X