: These deals often create a "credit balance" cycle. For example, a customer might pay £30/month, receive the machine, and get that £30 back as coffee credit, making both the machine and the subsequent coffee orders feel free. "Free on Loan" for Businesses
: Psychologically, consumers overvalue products with a zero (or near-zero) price tag, perceiving an increase in value rather than just a drop in cost. free coffee machine when you buy coffee
While these models offer convenience and cash flow benefits, they carry specific risks: : These deals often create a "credit balance" cycle