& Small Business Principles, Practic... — Enterprise

The economic impact of small- and medium-sized enterprises (SMEs) and government policies aimed at supporting them.

The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans . Enterprise & Small Business Principles, Practic...

The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation. The economic impact of small- and medium-sized enterprises

It provides a comprehensive, research-led introduction to entrepreneurship, small business management, and the policy context surrounding them. Key Themes: including the entrepreneurial process

Concepts, definitions, and the role of the entrepreneur.