ITW Asia

10 things we learned at ITW Asia 2025

08 December 2025
7 minutes
From subsea pinchpoints to cross-border regulatory compliance, there is a lot to focus on for Asian connectivity this year. Here are 10 conclusions from ITW Asia this year.
Bill Yates

Content Strategy Lead, techoraco

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The song’s success allowed Duhé to sign a significant independent funding deal with beatBread , ensuring she could continue releasing music on her own terms.

Interestingly, Duhé revealed in a TikTok video that she originally wrote the song with in mind, hoping he would perform it, though he never saw it at the time. A Global Viral Success

The chorus—"Just call my name, I’m yours to tame"—expresses a deep craving for connection under the cover of darkness. Elley DuhГ© Middle Of

Despite a quiet launch and Duhé parting ways with her label the same week it was released, "MIDDLE OF THE NIGHT" eventually reached peak positions on various global charts: in Greece #5 in India and Malaysia #25 on the Billboard Global 200

Lyrically, the song explores themes of intense desire, intimacy, and self-assertion. The song’s success allowed Duhé to sign a

The dark, hypnotic track "MIDDLE OF THE NIGHT" by Alabama-born singer is a masterclass in the "sleeper hit." Originally released on January 10, 2020, through Not Fit for Society and RCA Records, the song didn't initially dominate the charts. It wasn't until late 2021 and early 2022 that it exploded into a global phenomenon, fueled by viral TikTok trends and reaching over 1.4 billion streams on Spotify. The Sound: Spanish Roots Meet Modern Pop

Beyond romance, the lyrics "I'm getting what is mine" signal a sense of independence and strength. Despite a quiet launch and Duhé parting ways

Critics have described the track as an "amalgamation of influences," blending pop-rock and electropop with "witchcore" lyrics that evoke the high drama of Florence + The Machine. The Meaning: Longing and Empowerment