Dunkins (audio) -

By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like.

: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products. Dunkins (Audio)

Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring. By moving into audio, Dunkin’ is adapting to

: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations" Dunkin' has recently ventured into the "audio" space

: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin'