: The move was controversial. Many of ModCloth's core customers—who valued the brand's indie, body-positive, and feminist roots—felt the partnership with a mass-market retailer like Walmart was a betrayal of those values. The Sale and Beyond (2019–Present)
: Walmart purchased ModCloth through its e-commerce subsidiary, Jet.com , on March 17, 2017. did walmart buy modcloth
: While official terms were not disclosed, reports estimated the price was between $50 million and $80 million . : The move was controversial
Yes, acquired ModCloth in March 2017 , but it no longer owns the brand today. After struggling with profitability and a "culture clash" between the indie retailer and the corporate giant, Walmart sold ModCloth in October 2019 . The Acquisition (2017) : While official terms were not disclosed, reports
: Walmart aimed to use ModCloth’s expertise in specialty apparel and its loyal "millennial" customer base to better compete with Amazon in the fashion sector.
Walmart to sell women's apparel brand ModCloth to Go Global Retail