A Design Sprint is an intensive, five-day process used by teams to answer critical business questions through design, prototyping, and testing ideas with customers. Originally developed by Jake Knapp at Google Ventures (GV), this methodology is a "greatest hits" of business strategy, innovation, and design thinking.
: You show your prototype to five real users in one-on-one interviews. By the end of the day, you’ll know exactly how far you need to go and what to do next. Core Principles for Success Design Sprint
: The sprint helps teams "stop talking and start doing," cutting through endless debate cycles. The Design Sprint — GV A Design Sprint is an intensive, five-day process
Instead of waiting for months to launch a product only to find out if an idea is viable, a sprint allows you to "fast-forward" into the future to see a finished product and customer reactions before making expensive commitments. The Standard 5-Day Schedule By the end of the day, you’ll know