Daddy Yankee Ft. Bad Bunny, Natti Natasha & Becky G - Dura Remix (en Vivo - Premios Billboard 2018) -

The original version of was released on January 18, 2018 , and quickly became a global sensation, fueled by the viral #DuraChallenge on social media. By the time of the 2018 Billboard Latin Music Awards in Las Vegas on April 26 , the song had already topped charts in 14 countries and solidified Daddy Yankee as a revitalized leader of the reggaeton genre. II. The Performance as a Debut Event

The group performed in "shiny outfits" and delivered high-energy choreography that mirrored the vibrant, 90s-inspired aesthetics of the song's official music video. The original version of was released on January

The live performance at the served as the high-profile world premiere of the remix. While the original was a solo track, this performance introduced three major collaborators: Bad Bunny: Representing the burgeoning Latin Trap movement. The Performance as a Debut Event The group

Two dominant female voices who were essential to the "urban" music explosion of the late 2010s. Two dominant female voices who were essential to

This paper explores the cultural and industrial significance of the performance by Daddy Yankee , Bad Bunny , Natti Natasha , and Becky G at the 2018 Billboard Latin Music Awards . I. Introduction: A Global Phenomenon