Copy, Copy, Copy: How To Do Smarter Marketing B... (2026)

The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas

In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features Copy, Copy, Copy: How to Do Smarter Marketing b...

: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs. The book is available in multiple formats for

: Identifies the nature of the decision-making process in each quadrant. : Identifies the nature of the decision-making process

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior:

: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original.