: The .ipk extension identifies it as a webOS application package used specifically for LG Smart TVs .
: It is officially maintained by Brightcove , a major provider of cloud-based video services. How to Install it
Because this is an .ipk file (often used for testing or side-loading), you may need to use developer tools if it is not being installed directly from the official LG Content Store: PLAY TV Streamed by Brightcove - Roku Channel Store