Chi Chi London began in 1982 as a family-run design house in North London that specialized in bespoke couture for catwalks . The brand eventually shifted to mass-producing its own collections, focusing on "fashion that celebrates you" with inclusive sizing and hand-drawn prints . Key Company Milestones

: On September 8, 2023, Chi-Chi Collection Limited went into administration and its assets—including the brand and website—were sold to Reem Clothing Limited , which continues to operate the platform . Brand Values & Operations

: Roughly 80% of products are manufactured in their own London-based factory to maintain quality control .

: Grew into a global retailer known for occasion wear, bridesmaid dresses, and evening gowns .

Reviewers on Trustpilot and other forums have expressed mixed experiences, particularly regarding the ease of returns and customer service response times .

: Pieces are crafted with an emphasis on "little details," such as unique embroidery and functional additions like pockets . Shopping Experience

: Founded as a creative studio providing high-end samples for the fashion industry .

: The company uses recyclable packaging derived from sugarcane and has pledged to tackle modern slavery within its supply chain .