A legal contract must document the transfer of "goodwill" associated with the mark.
Verify the mark is active, not in legal dispute, and that the seller has the legal right to transfer it. buying rights to a name
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark A legal contract must document the transfer of