Buy - Roku

Over half of all U.S. broadband households stream through Roku devices.

In December 2025, 21.2% of all TV viewing took place on the Roku platform, with total streaming hours reaching a record 145.6 billion for the full year 2025. buy roku

Partnerships with platforms like Amazon (using Amazon DSP) and the expansion of the "Roku Ad Manager" for small-to-medium businesses are expanding its ad revenue base. 4. Risks and Considerations Over half of all U

For 2026, Roku projects $5.5 billion in total net revenue, representing 16% year-over-year growth, with platform revenues expected to grow by 18%. Partnerships with platforms like Amazon (using Amazon DSP)

Unlike Amazon Fire TV or Google TV, which are tied to broader ecosystems, Roku is a "neutral" platform, making it a preferred partner for content providers. 2. The Shift to Profitable Platform Growth